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The twin brothers were commissioned to compile what became The Guinness Book of Records in August 1954. After the founding of The Guinness Book of Records at 107 Fleet Street, London, the first 198-page edition was bound on 27 August 1955 and went to the top of the British best seller lists by Christmas.

The following year, it launched in the US, and sold 70,000 copies.

The list of records which the Guinness World Records covers is not fixed; records may be added and also removed for various reasons.

The public are invited to submit applications for records, which can be either the bettering of existing records or substantial achievements which could constitute a new record.

The book itself holds a world record, as the best-selling copyrighted book of all time.

The brainchild of Sir Hugh Beaver, the book was co-founded by brothers Norris and Ross Mc Whirter in Fleet Street, London in August 1954.

The international franchise has extended beyond print to include television series and museums.

The popularity of the franchise has resulted in Guinness World Records becoming the primary international authority on the cataloguing and verification of a huge number of world records; the organisation employs official record adjudicators authorised to verify the authenticity of the setting and breaking of records.

went on a shooting party in the North Slob, by the River Slaney in County Wexford, Ireland.

After missing a shot at a golden plover, he became involved in an argument over which was the fastest game bird in Europe, the golden plover or the red grouse (it is the plover Beaver knew that there must be numerous other questions debated nightly in pubs throughout Ireland and abroad, but there was no book in the world with which to settle arguments about records.

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The ousting of Norris Mc Whirter from his consulting role in 1995 and the subsequent decision by Diageo Plc to sell the Guinness World Records brand have shifted it from a text-oriented to an illustrated reference book ("style over substance").